Daniel Bwala, on Monday, assumed office as Special Adviser on Media and Public Communication to President Bola Tinubu.
Speaking to State House correspondents at the Presidential Villa in Abuja, Bwala confirmed that he has assumed the position previously held by Ajuri Ngelale.
Recall that President Tinubu have so far appointed a number of key media aides under his administration, including Special Adviser on Information and Strategy, occupied by Bayo Onanuga, Special Adviser to the President on Public Communication and Orientation, Sunday Dare, Senior Special Assistant to the President on National Values & Social Justice, Fela Durotoye and Senior Special Assistant to the President on Public Engagement, Fredrick Nwabufo.
Others are Linda Nwabuwa Akhigbe – Senior Special Assistant to the President on Strategic Communications, Aliyu Audu – Special Assistant to the President on Public Affairs, Tunde Rahman – Senior Special Assistant to the President (Media), Abdulaziz Abdulaziz – Senior Special Assistant to the President (Print Media) among among others.
Addressing journalists, the former Presidential spokesman of former Vice President Atiku Abubakar during the 2023 presidential campaign, Mr. Bwala shrugged critics, while emphasising the importance of focus amid distractions.
Bwala highlighted that his appointment is about supporting the President’s administration rather than personal interests.
While reinforcing his commitment to the administration’s goals, he said, “It’s not about Bwala; it’s about the president. In life, generally, you look at focus. When you are focused on a thing, you are going to be faced with distraction. Your character will be determined by how you conduct yourself in the cause of carrying out the information.
“It’s about the government. It’s about the president. It’s about his administration. It’s not about Bwala, and because these things have been trashed before, I don’t want to feed the negative energy that is obviously sponsored by some elements who think that by doing so, you can gaslight the President.
“The President is committed, and we are committed to the force of the President, so I won’t feed into that energy.”
Bwala’s appointment has drawn mixed reactions, including Senator Ali Ndume, who praised Tinubu for demonstrating inclusivity but urged Bwala to apologise to Vice President Kashim Shettima for past criticisms regarding Shettima’s selection as running mate.
Ndume remarked, “This gesture deserves serious applause,” yet he emphasised the need for unity within the party.
In response to Ndume’s comments, Bwala noted his strong relationship with Shettima, saying his attention is being drawn to what the Senator from Borno said.
“I immediately contacted the Vice President… we all cracked jokes about that.”
He maintained that his focus remained on fulfilling the President’s mandate and urged critics to concentrate on the administration’s work.
According to him, “Ordinarily, I would not have responded to this issue, because when I was referred to what he said, I immediately contacted the vice president. We all cracked jokes about that. I have a very fantastic relationship with the Vice President, which even started before the judgment of the court was delivered regarding the matter.
“The relationship started, or rather became stronger, in the build up to the emergence of leadership of the National Assembly. And since then, we’ve been having a very good relationship, but I know that the senator in question is having some troubled times, all I can say is that we need to pray for him, for God to guide and help but we are focused on the work of the President. It’s not about Bwala it’s about the president.”
Asked to define his role as there are other two special advisers on media and communication, Bwala reiterated that his role is not about defining others’ responsibilities but about collaborating effectively within the administration.
“We are working to achieve the mandate of Mr. President. What I can tell you is that, all of us are servants of the President. There is no issue as to the differences in terms of the responsibility.
“Everybody knows his responsibility. I am not here to define the responsibility of anybody other than myself, because it will amount to gaslighting others.
“I only came to introduce myself to you and the role that was given to me by Mr President, and I told you that role was once occupied by Ajuri Ngelale but for God’s sake we are all colleagues. We are not particularly bothered about who is this, who is that. We are working to achieve the mandate of Mr President.”
