Nigerians turn to AI for creativity, Google search trends reveal

Post Date : August 22, 2024

New data released by Google yesterday shows that Nigerians were increasingly turning to Artificial Intelligence, AI, to enhance their creativity and boost careers.

The latest Google Search trends revealed that AI-related searches in Nigeria had surged by 130 per cent, compared to this time last year, reflecting the growing interest and curiosity around this transformative technology.

Commenting on the trends, West Africa Director at Google, Olumide Balogun, said: “AI has the potential to create opportunities, from the extraordinary to the everyday for everyone, bringing new waves of innovation, social, and economic progress.

”It’s no surprise that the people of Nigeria are already looking to make the most of this transformational technology, finding ways for it to boost their career, creativity, and society.”

Globally, AI is being searched more than ever before, and Nigeria is no exception.

Searches for “what is AI” in Nigeria have jumped by over 30 per cent, while “how to use AI” saw a 40 per cent increase, indicating a strong desire among Nigerians to understand and harness AI for personal and professional development. “Nigeria currently ranks as the sixth highest country in Africa and 25th globally in terms of search interest in AI.

“The data also highlighted a significant rise in searches related to using AI for creative and professional purposes. “Trending searches in Nigeria include “create a logo with AI,” “create a CV with AI,” “design a website with AI,” and “create slides with AI,” all of which have seen a phenomenal increase of over 5,000 per cent in interest since last year.

This trend underscores the growing reliance on AI tools to streamline creative processes and enhance job-related tasks.

“Nigerians are not only interested in applying AI to their work but also in learning more about the technology itself.

“Searches for AI and courses have surged by 50 per cent, while popular questions like is AI hard to learn, how to learn AI, and how to access and learn about AI suggest a keen interest in acquiring AI skills.”

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