Donald Trump, US president-elect, has asked his supporters to help offset the campaign expenses of the Democrats.
The Kamala Harris-Tim Walz campaign is reportedly grappling with $20 million in election campaign debts.
In a tongue-in-cheek post on X on Sunday, Trump asked his supporters to help Democrats pay off the debts “for the sake of desperately needed unity”.
The president-elect said his campaign has “a lot of money left” in the tank because most of its publicity was through earned media.
“I am very surprised that the Democrats, who fought a hard and valiant fight in the 2020 Presidential Election, raising a record amount of money, didn’t have lots of $’s left over. Now they are being squeezed by vendors and others,” Trump wrote.
“Whatever we can do to help them during this difficult period, I would strongly recommend we, as a Party and for the sake of desperately needed UNITY, do.
“We have a lot of money left over in that our biggest asset in the campaign was “Earned Media,” and that doesn’t cost very much. MAKE AMERICA GREAT AGAIN!”
Unlike paid media, earned media is publicity gained organically, rather than through paid advertising. This includes coverage that an individual or organisation receives through news stories, social media mentions, shares, reviews or other forms of third-party endorsement.
On Wednesday, Trump defeated Harris of the Democratic Party to win the US presidential election. He will be inaugurated 47th president of the US in January.
